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LESSONS & TOPICS

Reason #1: Professionalism

Reason #1: Professionalism

Which of these tells the recipient that it’s coming from a business?

  • primates1224@hotmail.com
  • janet@primateproject.org

I hope you picked the second option because you can quickly tell that it’s coming from someone at Primate Project and not some random person with a Hotmail account. The first one looks like it might be from a spammer, and there’s a good chance that it will automatically end up in the recipient’s spam folder.

Plus, that second email address is a lot easier for me to remember. When I need to write an email to Janet, I just need to remember she works for the Primate Project. Her email address is easy to remember because it’s her name and her business.